New Car Buyers’ Valuation of Zero-Emission Vehicles: California

New car buyers’ awareness, knowledge, experience, consideration, and valuation of plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs) as well as respondents’ attitudes toward the public policy goals of vehicles were assessed via an on-line survey and in-person interviews with a subset of the survey respondents.