Innovative new products like plug-in electric vehicles may need new approaches to market and sell them. The authors conducted 43 interviews with automakers and dealers selling plug-in vehicles in Cali...
Several conceptual frameworks regarding the spread of new ideas and products rely on movement of information from early to potential later actors. Workshops were convened with PEV owners and owners of...
A common assumption in PEV impact analysis is that PEV owners will maximize their vehicle utility by appropriately sizing their battery to their driving needs and by charging their vehicles as much as...
