I Am Not an Environmental Wacko! Getting from Early Plug-in Vehicle Owners to Potential Later Buyers

Several conceptual frameworks regarding the spread of new ideas and products rely on movement of information from early to potential later actors. Workshops were convened with PEV owners and owners of internal combustion engine vehicles (ICEVs) in three regions throughout California. Workshops allowed participants to create an agenda in which ICEV owners asked questions about PEVs, PEV owners responded to those questions and added more they wanted to talk about.